MARKETING FOR CONSCIOUS ENTERPRENEURS

There's a mistake I see happening everywhere. In fact, it's one of the biggest mistakes I've made in the past. The mistake is this: Many business owners never get clear about WHO their market is, IF there's a demand for their product or service, or HOW they will market and sell their products or services. They only know that the business idea they were given was a gift from God and therefore it MUST be destined to work in the marketplace!

If you are a business owner with incredible gifts and talents, but you're unwilling to get serious about sales, marketing and money because you say, "God will provide for me," listen up. Yes, God does provide. But, remember that money doesn't drop from the heavens; it is given to you through human hands (your target market's hands), in exchange for the products and services you provide and sell.
If your idea or dream feels like a spark of the Divine, that is a good start! But even the greatest ideas, the greatest dreams have to be relevant and delivered to your market to secure income and success. So, before you put your big idea into big action, take the following steps. (You'll thank me later.)

Step One:

Research - Research your idea to see if there is already an established market demand for your service or product. This step can be as simple as a Google search to see if other people have successful businesses in a similar area. I also recommend you go to the bookstore and look to see if there are books on the topic your business idea is based on. The more research you do, and the more similar enterprises you find, the better. (Competition means there's a market for your product/service.)

Step Two:

Identify - Identify your specific target market. You need to become crystal clear on who your target market is, because this will help you execute a marketing plan that simultaneously attracts those people you feel called to work with, and repels those people you don't. Repel may be a strong word, but it's true. Your Divine gift is not going to be expressed at its highest potential when you have clients who drain your energy, don't pay you enough money, make mountains out of mole hills and don't respect your time. And, that's exactly what happens when you attract the wrong type of client.

Step Three:

"Sell" Finally, you've got to get comfortable with selling. I'm not talking about the "cheesy car salesman" type of selling. I'm talking about selling something you believe in because you know your product or service matches the needs of your prospect or client. Take comfort in the fact that conscious business marketing is totally ethical. It has nothing to do with "closing the deal" but everything to do with "opening a conversation" about the ways in which you solve problems for your clients. Sadly, I see many entrepreneurs completely miss the point when it comes to connecting with their market. Without the connection to your market, you have no business. Remember, all successful businesses are the solutions to someone's problem.

The bottom line is, as a conscious entrepreneur, you have to go beyond the big idea. You must be clear about who your market is and how you can reach them with your message. And, you need to embrace the value of your product or service and ask for what you're worth!

SOURCE
http://www.loveyourlife.com/
http://EzineArticles.com/?expert=Christine_M._Kloser

GREAT HEADLINES FOR YOUR POSTER

Successfully marketing your business often boils down to the success of one key element in your poster printing - your headline. It is the one thing that can get you attention from your target clients, and eventually convince them to read the entirety of your message.

Studies have shown that effective headlines often rake 17 times more sales. Headlines have proven to either attract tons of attention or be ignored instantly. It can help you target your specific market, and it is a powerful element in your custom poster printing that can pull your target clients in your business.

Your message is worthless unless you have a strong headline to front it. Any marketing guru can tell you that without a great headline, your poster printing will not even be able to get as many target clients to increase your sales. In fact, the results you get from your custom poster printing are directly proportional to the interest you stir up with your headline. Good headlines can double your response; a great one can nearly triple it and more. As many as 10 times of your target clients will be enticed to read your message.

The key is to have a headline that gets their attention. And how do you do that? With benefits of course. What can be more enticing than the benefits one can get from your message? A headline packed with benefits usually gets clients. Always remember that people in general are only interested in things that would give those benefits. What is in it for me? That is what occupies their mind every time they look or read an ad or message in your poster printing.

Just take yourself as an example. When you read an article, do you read the whole story directly or do you scan first the headline and see if you will be interested? Your target clients are no different. When they look at an ad, they are thinking about themselves - their own situation, their needs and wants, their issues and concerns, their lives. To successfully get your message across, you need to address these issues in your headlines.

Your custom poster printing can be persuasive with a powerful headline. To improve on your outcome, put your benefits in your headline. That way, your target readers would find it hard to resist and ignore your message. An irresistible offer in your headline has the power to make your target clients eager with anticipation to read more and find out how they can get the benefits.

SOURCE
http://www.printplace.com/
http://EzineArticles.com/?expert=Janice_Jenkins